I would agree that he is more popular now not because of his death, or even the way he died. I think he is more popular now because the pop music culture has come to a screeching halt, turning out artists who have no more talent in them than most Jerry Springer guests. We have turned to shows like "American Idol" to bring us new stars, and instead of finding the kind of raw talent that was Elvis' we have to turn our TV sets down. We also find ourselves longing for the innocence the country lost in events like 9/11. We find that innocence in music such as Elvis', or The Carpenters' or even Jim Croce. We allow ourselves to be lost in Elvis words, his voice, and in doing so, allow ourselves brief moments of unfettered joy. Who else can gross $42 million nearly thirty years after his death? Who else has such fervent fans who flock to Graceland by the millions? Who elese can turn a child who wasn't even alive when he was into one of his biggest fans? It's Elvis. It always will be Elvis. Because as John Lennon stated," Before Elvis, there was nothing".