THE KING REUNITED WITH SUN RECORDS
Elvis Presley will be reunited with Sun Records as part of a licensing agreement between the owner of the historic label and the singer's estate, it was announced.
Sun Entertainment of Nashville, Tennessee said Memphis-based Elvis Presley Enterprises had licensed the use of its trademarks in the name, image and likeness of Presley to Sun for several commemorative retail products. Terms of the deal were not immediately available.
Presley's first recordings were with Sun Records, which sold its Elvis recording catalogue to RCA Victor in the autumn of 1955 as Presley was on the verge of stardom.
Original Sun Records owner/producer Sam Phillips and his company played a pivotal role in the careers of not only Presley, but also Johnny Cash, BB King, Jerry Lee Lewis, Charlie Rich, Ike Turner, Rufus Thomas, Roy Orbison and other important artists in rock, country and R&B music in the 1950s.
"Sun Records' logo product has enjoyed many years of success with music lovers of all generations and, almost inarguably, the successful 50-year history of merchandising related to Elvis Presley is unrivalled," Sun Entertainment chairman Shelby Singleton said in a press release.
"Bringing Elvis and Sun Records back together in a special way at retail offers all kinds of exciting possibilities."
Carol Butler, EPE's vice-president of international licensing, said the agreement with Sun was "something we have long wanted to do, and now the time has finally come".
The new Elvis and Sun Records co-branded products should begin appearing later this year in retail outlets and online at www.SunRecords.com
More will appear in 2007 during the year-long commemoration of the 30th anniversary of Elvis's death