found in the internet - In Europe, a growing fervor for Elvis Presley

[EDOEP]

well well well ... it was new to me that 'monsieur le president' sarkozy is an elvis fan '.. guess i need to pay a visit to that 'boutique' next time i'm in paris.

hugs, ellie


In Europe, a growing fervor for Elvis Presley

By Doreen Carvajal
Published: October 21, 2007



The Elvis My Happiness boutique in Paris, which specializes in Elvis Presley merchandise and serves as a base for fans like Jacky Germain. (Richard Harbus for the IHT)

PARIS: Along a narrow side street on the Right Bank, a familiar figure in a shiny gold tuxedo looms from a little shop the color of blue suede shoes.

The crooked smile, smoky eyes and tousled hair are instantly recognizable but, just in case, the shop owners hail the "King of Rock and Roll" and their petite Graceland in bold gray and red print: "Elvis My Happiness."

Elvis Presley never performed a concert in Europe in his long singing career, but that unfortunate oversight apparently is helping to stoke the burnin' flames of desire for all things Elvis in this Parisian colony and other unlikely outposts, from Elvis Matters in Belgium to the Flaming Star in Norway, where the perennial best seller is a €10, or $14, pair of Vegas vintage sunglasses.

When Elvis Presley's septuagenarian backup bands showed up in Europe recently, they rocked a sold-out concert hall in Jonkoping, Sweden, then pressed on to finish up an 18-day European tour in Paris for an original-lineup performance organized by Elvis fan clubs across five countries.

These fans are discriminating aficionados who aren't satisfied with an Elvis impersonator in a white jumpsuit and who yearn for a taste of the original.

"They're hungry for anything Elvis," marveled Joe Moscheo, a bass singer with the Imperials, a backup gospel band for Elvis that finished one European tour in October and is returning for a second next month.

"They ask a lot of questions and they're very fanatical," Moscheo said. "I hate to use the world cult, but these people are serious. It's not just like they say, 'Let's go to a concert.' They know what he wore, what he ate and what he sang."

Many of these fans don't know enough English to define the difference between Heartbreak Hotel and a hound dog cryin' all the time.

But the music remains universal enough to build fan clubs of 4,500 members in France and 1,600 in Germany. There is enough passion in the Netherlands that Elvis's record company, Sony BMG, this year released a CD titled "The Dutch Collection," with a selection chosen by fans, who voted from a list of 150 songs. A reissue of Elvis's "A Big Hunk O'Love" recently clawed up to No. 12 on the BBC's Top 40 singles chart in England, behind 50 Cent and Sugababes.

"It amazes me day after day," said Peter Verbruggen, president of the Elvis Matters fan club, which opened an Elvis store more than two years ago in Turnhout, Belgium, near the Dutch border. The club also runs a store in Antwerp, in the north of Belgium, and is considering opening a third branch.

"Everybody is surprised by the success," said Verbruggen, who started his club in 2003 with hopes of drawing 300 people and watched membership soar to 2,200. "One of the reasons that Elvis is so popular is the fact that he's never been here before and he's still a mystery. Another explanation is that Elvis is a universal icon who touches so many different people from all parts of society. He's everything: the rebel, the crooner and the actor."

Elvis's oeuvre is so varied that fans divide themselves by periods, debating the relative merits of '50s Elvis, '60s Elvis and his comeback as Vegas Elvis.

"There is a great difference between most of the American fans and the European fans," said Peter Beines, chairman of the Elvis Presley Gesellschaft in Bonn. "Americans prefer Elvis impersonators while the original musicians for Elvis are more popular in Europe. The Americans prefer music from the Elvis of the '50s, but European fans, especially in Germany, prefer the concert Elvis of the '70s."

The U.S. and European markets also differed in music sales trends after the 30th anniversary of Elvis's death in August.

"In the states, there was no huge uplift in terms of Elvis sales. But what we saw in the rest of the world, predominantly in Europe and Australia, is that we were able to get Elvis back to number one for albums in five countries," said Timothy Frafer-Harding, a vice-president of Sony BMG.

In life, he noted, Elvis never managed to hit No. 1 in Germany, but 30 years after his death his compilation album climbed to the top of the charts.

All of the major clubs are watching the average age of their membership fall with a new generation of young people in their 20s joining the clubs. The average age of the French membership of Elvis My Happiness, the fan club that operates the Paris store of the same name, is 27 and dropping, according to Jean-Marie Pouzenc, club president.

Pouzenc is the author of two books on Elvis, including a new edition published in August of "Elvis à Paris," a glossy title that minutely explores the brief period in 1959 when Elvis, the uniformed soldier, visited Paris, staying in the Hotel Prince de Galles and passing time with the chorus girls at the Lido club.

For the 30th anniversary of Elvis's death in August, Pouzenc led a pilgrimage of 300 fans to Graceland, a tour that he said represented the diversity of Elvis's fan base in France that includes President Nicolas Sarkozy, who has let it be known that Elvis is on his iPod.

"The strength of Elvis is that he touches everyone," said Pouzenc, who presides over the Paris store in a yellow shirt emblazoned with gyrating Elvises. "When you go to Graceland you can see that with people there from all countries, races and religions."

But don't ask Pouzenc if he can translate "Just a hunk-a, hunk-a burnin' love into French." ("Morceau d'amour brûlant," suggests an old club magazine.) "It's too difficult," he said.

source: international herald tribune
http://www.iht.com/articles/2007/10/...vis.php?page=1

[Rover]

I didn't know that my president was an Elvis fan!
Thank you very much for sharing, I have to find this shop!!!

[EDOEP]

I didn't know that my president was an Elvis fan!
Thank you very much for sharing, I have to find this shop!!!

lucky you, rover, you're already in france .

hugs, ellie

here the website:
http://www.elvismyhappiness.com/

their address:
http://www.elvismyhappiness.com/catalog/about_us.php

Elvis My Happiness
9 rue notre dame des victoires
75002 Paris / FRANCE

Ph : +33 (0)1-49-27-08-43
Fax : +33 (0)1-49-27-08-00
Email : boutique@elvismyhappiness.com

just saw its close to the 'rue reaumur' and the 'boulevard de sebastopol' which i do know as well . don't have to chase hubbie for chauffering since i won't need his GPS ..... shall send him to the next golfcourse and go on a shopping spree (he's not an elvisfan and hates shopping .... MEN!)

[Tommy]

This is nice to know, thank you.

[Diane]

Very nice article Ellie, I sure wish we had shops like this in the US aside from in Memphis.

Diane

[Rover]

Thank you very much Ellie for posting these details...it's a bit far from where I am but it is worth the trip I guess

[marijaep]

I didn't know too that the French precedent is a fan of the Kingie lol too
Thanks for sharing Ellie, as always

[Dovey]

Thanks for the article Ellie... sure wish they had a shop like that here in Good Ole PA. We have nothing. Dovey

[franny]

That looks like a great Elvis shop! Thanks, for posting Ellie!

franny

[Wendy56]

Whish I could find a store like that, but here in Mexico...

[nolvis]

That's great stuff!!! I have visted their site and it's really cool !

[EDOEP]

yes, we europeans are lucky (though in my case it's going to be some months at least before i come to paris again).

hey, all those who are not in europe can buy via mailorder (!).... go to the tab 'boutique' and get your creditcard ready. though my french is more passive than active knowledge i will try out their forum as well.

hugs, ellie

[elvislady]

Thanks for posting, and thanks for the links frannys right it looks like a great shop i would be in there al day if i lived there, lol.
elvislady

[Lisarose]

Another coup for Elvis! I was in the fabric store & picked up Elvis fabric, the sales lady asked if I liked Elvis & the woman behind me answered "Who doesn't?" Yes, we are everywhere!

[Rover]

Yes, we are everywhere!

I saw a guy with Elvis-style sideburns in the train

I don't know if you can say "growing fervor", wasn't this fervor always here??