I think, that Mr. Sillerman's company can sell the Elvis image much better, than Lisa Marie could. This guy seems to be something like a money machine and even though some of his products (like the Elvis duck, the bad jumpsuits or the Elvis wig) seem rather strange, they earn him very good money. And his idea for a big Elvis venue in Vegas makes sense to me and maybe Elvis themed restaurants are able to earn even more. Sillerman definitely knows how to promote the king and that's what counts. To keep the king in the business.