I looked into the further and it states:
The Brooks is partnering with Graceland to host an international art contest in honor of the 35th anniversary of Elvis Presley’s death. We are accepting original artworks in all media created in response to the quote, “If I Can Dream.” A professional panel of judges will select artwork for an exhibition in the museum from July 21, 2012 to September 16, 2012. From the selections, the judges will award a first, second, and third place prize in three divisions: professional, non-professional, and youth. The remaining submissions will be exhibition via PowerPoint in the gallery. Visitors of the exhibition will have the opportunity to vote for “Fans Favorite” through the end of Elvis Week (August 19, 2012).
"If I Can Dream
” is an inspirational song that marked the rebirth of Elvis’ career after spending most of the 1960s recording soundtracks to his major films. Elvis sang the tune in a heart-felt performance during the final episode of his 1968 NBC comeback special, Elvis. The song was written by the show's musical director W. Earl Brown in response to the assassination of Dr. Martin Luther King Jr., a tragedy that took place in Memphis, Tennessee a few months prior. It describes a world full of hope and free of doubt, pain, and fear. After hearing the song for the first time Elvis said, “I’m never going to sing another song I don’t believe in. I’m never going to make another picture I don’t believe in.”
We are accepting original artworks in all media created in response to the quote, “If I Can Dream.” We want to see what you believe in! “…while I can think, while I can talk, while I can stand, while I can walk, while I can dream, please let my dream come true…” –lyrics from “If I Can Dream”