
Originally Posted by
Raised on Rock
Jackpot!!!!
That's what I believe projects like Young Man With The Big Beat or the Legacy reissues are so important. There are teenagers who can value stuff from the past, there are the ones who can't. The ones who can´t might be interested in the remix/duet/solei etc projects as long as those are considered hip by the media, and then a month latter they will go for the next big thing, they didn't care about Elvis beyond the novelty. Those are just consumers in the most frivolous sense.
The ones who can get some value from the past, will eventually bump into Elvis, if what they found is stuff like Young Man With The Big Beat, old great projects like 50's, 60's, 70's masters box sets, or Elvis Platinum or the recent Elvis '75, and reissues of old albums with brains added to it as the recent legacy series (needles to mention the Elvis complete masters set), then there you go, they might or not liked it, but now they go beyond the cliché and the big hits, and even, if its not their stuff, you got respect from new generations and that's cultural longevity, and some times well, you got a new fan. But if instead of that, what they find is a hundred Love and Greatest Hits cheap compilations, the camden albums, and a horrible string of Viva Elvis, Duets, and remixes projects, well as I said in a post before, in their minds, Elvis is just cheap entertainment american idol kind. So many novelty projects, Elvis is a novelty, that's their logic, add clambake to sunday matine on TCM well... no respect from the younger generations that do care about the past and music, the story that rock was born in UK in '65 and Elvis as a gimmik will permate everything, Elvis is dead.
But of course we already talked about these issues before, they don't care about art or culture, they care about making money, so a duets project will be coming out soon for sure. Now how much damage or good can that one made for Elvis artistic side, regardles of how much money the vultures can make, it depends on which artists and in which way would be handeled. That's to say: are Keith Richards and Jack White going to be there as two separate generations paying tribute to Elvis? or are Lady Gag-a and Justin Beiber going to be the likes just to sell a zillion copies and blabla get new fans among the youngsters, or as it happened in last year´s UK tribute concert and with the Christmas duets: a bunch of nobodies are going to be the choosen ones making of it a most forgetable project both for fans and non fans, both for novelty projects lovers or haters.