
Originally Posted by
Raised on Rock
It is true that Parker segegated Elvis, there are pro and contras about it. A somekind of resentment towards Elvis from importan power groups in the entertainment industry and the media (or missinterpretations abour who he really was), that are still manifest today, could certainly be included in the contras about that direction Parker choosed.
But also, it is true that Elvis in fact disliked to socialise outside his inner circle, (he don't even liked to attend to the premiers of his own films), and he consider the Hollywood crowd mostly a bunch of phoneys, and he certainly was not at all an *** kisser who played the game once in a while to get something for himself. He always kept to himself as much as posible, and as much we can blame to Parker, about his seclution, on a big 80% Elvis liked it that way, so...
McCartney on the other way has always been the king of politics in the entertainment social world, and he is good at it. Elvis, regardless of Parker directions,, always seemed to just run away and hide from any social duties, except for charities, and even then he managed to go secretly on that if he could.
Anyway, it would have been great if Elvis got the award, but really? Grammys are a bunch of Monkey Bussiness and not about art. Elvis gospels awards came because he was selling gospel music wordwide and as if it was pop music, when gospel music was on a dead end in terms of sales. As I said: Blue Hawaii nominaded? please, it only meant: yes, that shit really made money. The fact that in '59 records like Fool Such as I and Big Hunk A Love where nominated when it was obvious, rock music was not welcome in the hall, Grammys made the statment clear: they are here because those singles out sold basicaly everything, but they won't get the price as... we don't like a hilbilly, over here. When it became obvious that rock music was big money, it was here to stay, and rather performed by brits than by rednecks, it got its own grammys nominations.
The Life Time award meant a little more, but it was still about $$$, it recognized that it was because of Elvis that teenage oriented music and rock and roll became the biggest income in the industry, that he, not as an artist but as a social phenomenon, revolutionized the way music is on the market. And that with his comeback, then they knew you can still milk to death a pop artist beyond 30 years old in that area, as before Elvis a career in rock music ended at 30 years old, now at 35 he was again making big big numbers on many peoples bank acounts world wide.
So again, I don't think Grammys have been unfair to Elvis, they are simply not awarding what we think they do.
If it was about art, historic relevance, quality, we do know "Man With The Big Beat" did was a superior product than "Band on The Run (reissue)". But in terms of $$$ and opening directions to make even more $$$, plus TV ratings, plus Macca playing his cards (and he has the right to, I'm not bashing McCartney I like him), well the Elvis box set pales in that area, so the Grammy goes to...
Maybe ten years from now, when the FTD label ends his road, much more Elvis music gets wisely packed on the Legacy Label, and so on, he might get, and he surely deserves it as nobody matches him in thar area, the: Afterlive Time Achievment Grammy Award, as nobody else has gave so much money to the industry being dead.