For the information of fans who might wish to turn up on the night to buy tickets for 'Elvis In Concert' - 16th March, 2012 at the 02 Arena in London.
Gig punters can now legally buy and sell tickets outside London's O2 Arena - via a new Seatwave shop next to the venue.
Seatwave @ North Greenwich officially opens its doors today.
As well as operating as a collection point for online customers, fans will be able to walk up and buy tickets to sold-out gigs on the evening they take place – as well as making last-minute sales of unwanted physical tickets.
In a statement, Seatwave said the launch was "an innovative approach that aims to give fans more control and spontaneity in their leisure time".
Joe Cohen, founder and CEO of Seatwave, commented: “Seatwave @ North Greenwich marks a milestone in what we can offer Seatwave customers. Our retail location gives thousands of fans a convenient way to pick up, buy and sell tickets, ensuring they don’t miss out on seeing once-in-a-lifetime events at the O2.”
Fans and customers will be able to ‘check-in’ at the Seatwave @ North Greenwich store on Facebook and Foursquare, in addition to corresponding with the Seatwave team via Twitter on @seatwave.