This is actually great news! It now forces the company to stop standing pat and being so cheap to just settle for getting by. They have got to realize that they have to spend money in order to make money in return.
This one sentence in that article says it all. "The Graceland attraction was opened to the public in the 1980s and lacks many of the amenities and points-of-sale that one would expect from a tourist destination that garners over 500,000 visitors per annum". I've been saying this all along. Let's face it. The immediate Graceland area is not attractive in any way. Even the visitors center is outdated and beyond expansion possibilities. The HH is a rundown even after renovations in 2000 to where renovating it is out of the question. It's too small, lacks space, obvioulsy lacks first class amenities that attracts guest's interest, has a very small pool deck, and doesn't have room for meetings, conventions or weddings. That's where the money making lies. Not in thematic attractions.
Let's hope that this news is a wakeup call to EPE that just getting by won't cut it anymore in this day and age. If Disney ran their operations half=assed like EPE has over the years then they wouldn't be in business today. EPE needs to thank Elvis for his popularity to keep the company afloat.