
Originally Posted by
Brian Quinn
No improvement today on yesterday's chart position with 7,000 sales as of now. There will be a major push on next week's 'Strictly Come Dancing' when a dance team from the 'Viva Elvis' Show will perform 'Blue Suede Shoes'. One can only hope this will give the album some exposure and increase sales/chart position. As regards the TV Campaign, the album has been getting exposure in areas considered demographically favourable to Elvis. Some £80,000 has already been spent on the album in these areas alone. To cover the whole of the UK would have cost £180,000 and the current level of sales cannot justify this. We must always remember that SONY is a company and therefore has to make a profit. Regarding record sales in general the UK album sales are down 7% year on year and unless an act is the 'current thing' e.g. 'X' Factor Winners, Take That, Susan Boyle et al it is always going to be difficult for established artists like Elvis to do as well as in the past with no new product. It is a challenge for Sony to know where they can go from here and it may be that we are not far from no Elvis records being released at all within the next couple of years. One must remember that the major part of the fan base is ageing rapidly and dying off which must contribute to a drop in sales. Sony also state that they cannot see a 'Viva Elvis' (Part 2) being released as has been rumoured.
Sorry to be so negative with this post but I believe in telling it like it is. I only wish I could be reporting a No.1 album with over 100,000 sales!!
I know it is no comfort, but if you think the 'Viva Elvis' album has done badly just look at Tom Jones latest 'Greatest Hits' released on the same day. It is not even in the Top 40 at present. A major disappointment for him.
Brian