I think, that Elvis personified "cool" for a lot of men, generally speaking, I've read this over and over, and over; hence why they like to discuss the "bad boy image" protecting it, and treasuring it. I don't understand why they do, someone else might be able to shed some light on that.
I also read, over and over, that when Elvis became introspective, 'The Guys' didn't like this, as their partying was lessoned, as Elvis wanted to explore his Spirituality, not party.
So, of course, there was sour grapes towards whomever brought that change, which was directed towards: Larry and Priscilla, with The Colonel making changes, and wrongly, in my opinion, throwing out Elvis' books.
Hence, there was this division in the ranks, and the petty jealousy began, which turned into spitefulness, with Elvis in the middle, which he didn't need.
There would be more to it than the above, I'm sure, as there is, with everyone's life.
They were still Elvis' friends, it was a long time ago.
