I do not know if another manager, good intentions or not, could have created "ELVIS!!, THE KING OF ROCK AND ROLL". I am not saying that Col. Parker was an alter boy or didn't have less than scrupulous morals when it came to promoting Elvis Presley; however, it has been a popular train of thought that he was ahead of his time with his methods of promotion, marketing, and staging Elvis. I do not know if any other manager could have seen or even realized (without the hindsight, of course) that Elvis could be as big and popular as he became. The Col. created the title "The King of Rock and Roll" which, for better or worse, will always be associated with Elvis Presley for time immemorial. While other promoters were busy trying to dampen the hysteria that Elvis created, the Col. was able to use the attention from the naysayers for the benefit of promoting his only client. Why didn't someone else step up and have the foresight to do this? Was Parker the most scupulous man to ever manage or create a business venture? Not even close!! However, look at any successful man and/or business venture - anyone - and tell me that in order to be successful, you must sometimes do things that would be less than honest or tempted to do something less than ethical. Did he always make the absolute best decisions for his only client? No!! However, he did make his client successful and bring him to the masses; he gave the masses what they wanted and that was ELVIS!!!!! whether that be on the screen or stage or in the studio, he brought what the fans wanted the most.
It is only today that we can realize that what we wanted -- ELVIS!! - was not always best for Elvis, the man.