I think there is a lot more we can do, just haven't figured out how to do it. Perhaps it is just because of the 30th anniversary of Elvis' death, but there has been a lot of Elvis references. Maybe it's due to EPE's marketing. For example, last Christmas when his Christmas albums were re-released, I began to hear a lot of Elvis Christmas songs piped into our muzak system at work. The Las Vegas tv series had an Elvis themed Christmas show, American Idol went to Graceland, Oprah visited Graceland, The Japanese Prime Minister visited, etc, you get my drift. And while there are still people out there who jump on the bad side of Elvis, more & more people appear to drop that side & concentrate on his music & what his music has done for new generations.