WELL it's one for the grandsonny...under the mop of curly blond hair there's no mistaking those dark, sleepy eyes, pouting lips and that distinctive nose.
As eight-year-old Benjamin Presley goes for a stroll with his mother Lisa-Marie you can see he is a real chip off the old rock 'n' roll block - just look at the amazing resemblance to the picture of a young Elvis on the right.
"When you look at Ben you can see Elvis," said one close family friend. "He looks even more like Elvis than he does his mum. Just see his face and his eyes...it is like The King is living on."
It's not only Benjamin's looks that give away his famous family connection. "He has Elvis's mannerisms," said the friend. "And he loves to sing too - usually kids' songs and ones he hears on the radio.
"But he does love old Elvis hits like Hound Dog. He gets a big kick out of that one.
"He is a natural and even has some of the moves."
Benjamin never met his grandfather, who died of a drug overdose at his Gracelands mansion in Memphis, Tennessee in August 1977, and almost 24 years later is back in the pop charts at No 15 with the re- release of Suspicious Minds.
The youngster - son of musician Danny Keough - lives with Lisa- Marie and sister Danielle, 12, in Los Angeles.
Lisa-Marie, who was previously married to Michael Jackson and Keough, inherited almost pounds 100million from Elvis's estate.
Although money can't buy her love - she has recently split from Hawaii-born fiance John Oszajca, 26 - her fortune means Ben lives like a prince. Former model and singer Lisa-Marie, 33, is fiercely protective of her children and sends them to a private school in LA.
Armed security guards patrol the pounds 2million four-bedroom home, and the pounds 1million ocean-front villa in Clearwater, Florida, which the family also owns.
A source said: "Just like Lisa-Marie was taught by her mum Priscilla, Lisa's kids have been taught not to trust anyone outside the family. They still see their dad regularly and have a great relationship with him. They're both very down-to-earth kids."
Despite his resemblance to his grandfather, Benjamin does differ from the legendary rocker in one way..."He's a sweet little guy who is nowhere near as moody as Elvis was," the friend said. "But occasionally when Ben's grumpy, look out!
"He can be a little toughie who's not afraid to say exactly what he thinks. Just like his grandad."