Yes susan Kingsmill are using Elvis' image to promote their bread.
i have'nt seen the bread in the shops yet but I have seen it advertised on tv..the guy in the advert is dressed as Elvis BUT he dos'nt look or talk like him..he sounds more like mickey mouse ..& the idea of Elvis being a baker
who is famously known worldwide for his breadmaking? lol
personally i think its stupid whats Elvis got to do with bread?
Its ok as a bit of fun i guess