I think the quote from the openingpost about Elvisfans buying anything, is quite correct. Of course, he doesn't mean that ALL Elvisfans will be ANYTHING that has and ever will be released, but I've never seen more merchandise from any other artist or band. And most of it is easy cash, considering the design/quality.
Just look in the EPE shop: how much high quality, tastefull things are sold there? Most of it is made with little effort to come up with something new/original.
Generally speaking, Elvisfans are loyal and easy customers. How many other artists in the world have so many re-re-releases of their material? Re-release an album or an Elvis single, and you'll know for sure that it will sell to Elvisfans who already have that same album multiple times.
And I don't judge us, Elvisfans....
we're just cool 