Hey jay, I love this idea! I'm not a fan of NASCAR, but they do have some hott cars out there.
I missed the race last night. But I saw the Elvis car you were talkin about on the news. It was sharp how they had a huge Elvis face in his 68 comeback on the side.
As for Elvis' movies where he was a racer....I could only think of 2 movies where he races in, Speedway and Viva Las Vegas.
But back to your idea.....ITA, and think this would be soo cool for Elvis and his image.
There's no doubt EPE has ran of of creative ideas to market and promote Elvis. This sounds like a great way to do that!