I think that its hard to market someone who is dead and left very very little material which was truely new and unreleased.
If we do not want remixes, duets, or new backing tracks behind existing recordings then what is there? Only repackages and reissues.
http://www.lyricsfreak.com/e/elvis+presley/albums.html
This link shows 421 albums under Elvis and it is not a complete list.
Most are just repackages and mixing of material from Elvis's long career.
I know the greatest hits packages have been done to death (long before Sony took over) but someone must explain what else there is that can be done which really has not been done.
The albums have been systematically remastered with added bonus tracks and outtakes, the country cuts have been highlighted in several albums , so have early rock, 60s movie music, love songs, gospel, and the 69 sessions.
70s music has had several albums culled from the output of the 70s.
Lets face it-its a very very limited proposition.
I cut Sony/BMG/RCA no slack-but they better than we realize the limits of using the same 750 songs over and over in some way.
They know we fans tire of reissues with little new added-but what choice have they?
I think the fact that they do continue to try to market Elvis shows they are not saying "the heck with it"
Perhaps we want more promotion-but they are not going to do Elvis 30#1s type promotions...... every year. It just does not pay for them to plan and spend for that type of campaign-they will pick and choose their moments.
In the meantime they will put out the reissues and try to generate new fans as cheaply as possible. Its just plain and simple business-low overhead and as much profit as they can.
I'm am not saying I do not wish they worked more at it-but I am realistic to the problems of the situation. They could just do what has been done for Jim Reeves and Hank Williams all the way back to the 50s-which is practically nothing Reeves albums have been reissued with little or no promotion for decades Williams has had a little more promotion over the years(especially since his son Hank Jr has helped)
I am not taking the labels side-but they can not make new things if they have nothing new in the vaults. They will push what sells easily and save big promotion for special things.