Much higher than the one made on 25th anniversary. All the media (TV, radio, newspapers...) covered the 30th anniversary on august, 15 and 16 and there were specials on radio. The main general store in Spain displayed Elvis' stands with CDs and DVDs at good prices. The information about Elvis has somewhat changed from clich?s and the "drug question" to a more deep analysis about Elvis' musical importance. This is a good moment for Sony/BMG to promote Elvis here; If they waste this opportunity it would be terrible.