View Full Version : Elvisly Yours restaurant chain
06-27-2011, 02:55 PM
This looks very stylist and modernized and yet classic. But how can a non EPE development use the name, likeness and image of Elvis Presley without permission? My other question is why EPE didn't back it and be involved?
06-27-2011, 04:30 PM
The idea certainly has merit and has a GREAT looking design, concept and menu!!! (y)
Unfortunately, between the economy and the failure of the ELVIS PRESLEY'S MEMPHIS restaurant in the man's own hometown, I have to suspect that investors will be quite hesitant to invest in something this risky... :hmm:
Hopefully I'm wrong, and ELVISLY YOURS restaurants start popping up all over the world...but I have my doubts... :blush:
P.S. Thanks for the info. vivaelvis!! Definitely an interesting read!! (y)
06-27-2011, 06:40 PM
these kinds of places have much more success when targeting wider audience just look at planet hollywood and hard rock, i feel just elvis wont have enough appeal to the mass public despite what we elvis fans might like to see
06-28-2011, 04:02 AM
I think the target audience should be divided into three groups:
* non -Elvisfans with preference to the 50s and 60s Elvis and atmosphere
* non -Elvisfans with preference to the more contemporary late 60s and 70s Elvis
The accommodation cannot cater to all these three groups at the same time. Pleasing two of these groups (with the current setup and layout) might be possible, but I'm afraid that all three of these groups are needed to earn back the investment and overhead costs.
As a fan I think it's fantastic. As a marketeer I have my doubts.
06-28-2011, 06:39 AM
problem is that target audience list misses out the biggest chunk of the population non elvis fans who dont care about the 50/60 or 70's and without them you would never have a viable business not on this scale anyway, i am assuming because of the name its a restaurant proposed by the same gentleman who used to own the small elvisy yours shop in london which recently closed down due to rent increases, it used to sell cheap elvis tat. As for using the name he had a court battle against EPE and won to produce and use Elvis name/ image. Heres a link to the atricle about Sid Shaw of Elvisy Yours
In the about us section of the site it says this:
ELVISLY YOURS won a landmark legal battle against ElvisPresley Enterprises when we defeated them in the British High Court in 1997 and later in1999 in the British Court of Appeals. We can supply our Elvis memorabilia all over the FREE world but sadly not to residents of the USA. We are under US Federal Injunction notto sell our Elvis souvenirs in the USA. EPE have a monopoly in the States that prevents ELVISLY YOURS selling our Elvis souvenirs to American residents..........
So I would not imagine the restaurants will end up in the US (if anywhere) in the near future.
I guess they feel comfortable using the likeness and name of Elvis without paying anything in royaltees to his family...personally I would feel the opposite but thats me.
06-28-2011, 06:48 PM
Thanks for that info, KPM.
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