presley31
11-07-2007, 12:05 PM
COMMITTED TO DIGITAL: Malco Speed Deployment in Partnership with Dolby.
The King of Rock 'n' Roll recently had one last encore on celluloid at the fourth annual Elvis Film Festival in Memphis, Tennessee, during the 30th edition of the city's official Elvis Week. Although digitally remastered by Warner Home Entertainment, the return of four of Elvis Presley's movies to the big screen at Malco Theatre's Studio on the Square still happened on film. At this classic house, Malco VP of operations and technology Mike Thomson contends, digital deployment "is a little difficult because of how the theatre was built, but we'll definitely do it."
Elvis may have mused "Live a Little, Love a Little", but at Memphis-based Malco, management and audiences love digital a whole lot. Elsewhere at the 17th-largest circuit in North America with 330 screens at 33 locations across the mid-South, film has already pretty much left the building. "Even at 2K resolution", Thomson enthuses, "it is amazing what these pictures look like at Malco. For me, they exceed film already in many, many ways. Our customers are asking for digital presentations. Every screen in the Malco circuit will be Dolby Digital - that is the commitment."
... Adding the same Barco 3000 projector that during this past ShoWest "put something like seven-plus foot-lamberts on that Real D screen at the Jubilee Theater", Thomson envisions the very first dual-digital-projector 3D at his 62.5-foot (19 m) giant Memphis Paradiso screen. "If all that comes together for Beowulf in the way I';m hoping it will, with all the final calibrations done perfectly, we'll have something to compete with IMAX. It will make that 3D image stand out like you would't believe". What would Elvis have crooned about that?
2007/11/07 By Andreas Fuchs - www.filmjournal.com / www.epgold.com
The King of Rock 'n' Roll recently had one last encore on celluloid at the fourth annual Elvis Film Festival in Memphis, Tennessee, during the 30th edition of the city's official Elvis Week. Although digitally remastered by Warner Home Entertainment, the return of four of Elvis Presley's movies to the big screen at Malco Theatre's Studio on the Square still happened on film. At this classic house, Malco VP of operations and technology Mike Thomson contends, digital deployment "is a little difficult because of how the theatre was built, but we'll definitely do it."
Elvis may have mused "Live a Little, Love a Little", but at Memphis-based Malco, management and audiences love digital a whole lot. Elsewhere at the 17th-largest circuit in North America with 330 screens at 33 locations across the mid-South, film has already pretty much left the building. "Even at 2K resolution", Thomson enthuses, "it is amazing what these pictures look like at Malco. For me, they exceed film already in many, many ways. Our customers are asking for digital presentations. Every screen in the Malco circuit will be Dolby Digital - that is the commitment."
... Adding the same Barco 3000 projector that during this past ShoWest "put something like seven-plus foot-lamberts on that Real D screen at the Jubilee Theater", Thomson envisions the very first dual-digital-projector 3D at his 62.5-foot (19 m) giant Memphis Paradiso screen. "If all that comes together for Beowulf in the way I';m hoping it will, with all the final calibrations done perfectly, we'll have something to compete with IMAX. It will make that 3D image stand out like you would't believe". What would Elvis have crooned about that?
2007/11/07 By Andreas Fuchs - www.filmjournal.com / www.epgold.com