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Brian Quinn
02-27-2007, 08:08 AM
The following is a Press release from EPE.


Brian :D (y) :D

February 27, 2007 07:00 AM Eastern Time
''Elvis? Rock 'n' Roll Ride for Life'' Benefiting the American Diabetes Association
Historic First Official Elvis Presley? Motorcycle Ride Begins and Ends at Elvis Presley's Graceland on April 22, 2007.

Limited edition Elvis Presley 30th Anniversary Signature Collection Harley-Davidson? Motorcycles to be unveiled during the festivities.

MEMPHIS, Tenn.--(BUSINESS WIRE)--Elvis Presley Enterprises, Inc. (EPE) is pleased to announce the new Elvis Rock 'n' Roll Ride for Life benefiting the American Diabetes Association, which will begin and end at Elvis Presley's Graceland, the legendary superstar's home in Memphis, Tennessee, on April 22, 2007. This event for motorcycle enthusiasts will serve as a fitting homage to Presley's passion for motorcycles and to his lifetime of generosity to individuals and charitable causes. Festivities at Graceland will include the unveiling of the limited edition Elvis 30th Anniversary Signature Collection Harley-Davidson? motorcycle produced by Graceland? Harley-Davidson, a branch location of Bruce Rossmeyer?s Southern Thunder Harley-Davidson.

By offering three levels of participation ranging from $50.00 - $300.00, riders and their passengers can choose from a variety of experiences for the 100-mile escorted ride and the weekend?s events. Activities can include a VIP event and pre-ride party at the Gibson Guitar Beale Street Showcase, ride staging at the steps of Graceland Mansion, tours of the Gibson Guitar Factory and Graceland Mansion, a post-ride party with food, beverages, and live music on the Graceland visitor center property, special commemorative gifts, and much, much more. A special highlight will be the unveiling of the limited edition Elvis Presley 30th Anniversary Signature Collection Harley-Davidson? motorcycle, painting and sculpture, which have been created in tribute to Elvis in this, the thirtieth anniversary year of his passing.

The Elvis Rock 'n' Roll Ride for Life benefiting the American Diabetes Association will depart the Graceland properties at 9:00 a.m. on Sunday, April 22, 2007, with the highest level of participants officially kicking off the ride from the front steps of Graceland Mansion.

Interested individuals can get detailed information and sign up for the ride by going to www.elvis.com/ride or by calling 1-901-682-8232 or 1-888-DIABETES, extension 3121. To receive Elvis.com e-newsletters and alerts and updates about the Ride, visit http://www.elvis.com/newsletters/.

Graceland Mansion and its related attractions will be open for tours as usual on that day. To plan a visit to Graceland for then or anytime, go to www.tourgraceland.com and to learn more about Elvis Presley and EPE visit www.elvis.com.

Full details about the limited edition Elvis 30th Anniversary Signature Collection Harley-Davidson? motorcycles, including prices and ordering information, will be announced soon.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market? under the ticker symbol "CKXE." Also visit www.ckx.com.

About Graceland? Harley-Davidson

Bruce Rossmeyer?s Southern Thunder Harley-Davidson in Horn Lake, Mississippi, opened a permanent satellite location named Graceland Harley-Davidson in the Graceland Crossing complex across the street from Elvis Presley's Graceland Mansion in Memphis, Tennessee. Southern Thunder Harley-Davidson is a member of the Bruce Rossmeyer family of dealerships, the ?World?s Largest Harley-Davidson Dealer.? Learn more at www.gracelandharleydavidson.com or www.southernthunderhd.com.

About the American Diabetes Association

The American Diabetes Association is the nation's leading nonprofit health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of communities. Learn more at www.diabetes.org .

Contacts
Elvis Presley Enterprises
David Beckwith, 323-845-9836